Blog

This blog is about strategy and collaborative innovation.

Because I’m interested in helping team-size groups do a better job of thinking together (i.e., collaborating), many of the posts are about the related topics of cognition, conversation, and collective intelligence.

Enjoy!

Differentiation: The difference that makes a difference

You should have a differentiation strategy. Differentiation is about being different in a way that causes customers to prefer you to your competitors. You can be different by doing something unique, doing something uniquely well, or both. But the difference must provide customer-perceived value.

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