Blog
This blog is about strategy and collaborative innovation.
Because I’m interested in helping team-size groups do a better job of thinking together (i.e., collaborating), many of the posts are about the related topics of cognition, conversation, and collective intelligence.
Enjoy!
Differentiation: The difference that makes a difference
You should have a differentiation strategy. Differentiation is about being different in a way that causes customers to prefer you to your competitors. You can be different by doing something unique, doing something uniquely well, or both. But the difference must provide customer-perceived value.
Four kinds of strategy
There are four kinds of strategy. A differentiation strategy is one kind of competitive strategy. A competitive strategy is one kind of growth strategy. And a growth strategy is one kind of problem-solving strategy.