Blog
This blog is about strategy and collaborative innovation.
Because I’m interested in helping team-size groups do a better job of thinking together (i.e., collaborating), many of the posts are about the related topics of cognition, conversation, and collective intelligence.
Enjoy!
What is value?
Customer-perceived value is summarized by the equation Value = Benefits - Costs. But we can “cheat” our way to the simpler equation Value = Benefits. It’s much easier to think about a benefit proposition than a value proposition.