Collaborate > Innovate > Excel

Welcome to the Co.Innovation Consulting blog. Here, you'll find articles pertaining to collaboration and innovation as well as news, links and other information that we hope will be of interest to you. If you find an item to be of particular interest, please feel free to share it with a friend. And, of course, your questions and comments are always welcome.

Subscribe to our RSS Feed

Innovation Is About Creating Value

People usually equate innovation with creating new products and services, or improving existing ones. More abstract, and useful, is to think of innovation as creating value, for no matter the product or service, the goal of innovating is the same—find ways to deliver superior value to customers. But what, exactly, does ‘value’ mean? And how does one go about creating it? When it comes to innovating, a […]

The Innovation Process Has Three Phases and Two Conditions

I read a thought-provoking story the other day. Professors Joe Tidd and John Bissant tell of a report presented at the annual conference of a prevalent U.S. industry. As you read the following excerpt, try to guess the industry to which the report is referring, “We are at the brink of change of an unprecedented […]