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Welcome to the Co.Innovation Consulting blog. Here, you'll find articles pertaining to collaboration and innovation as well as news, links and other information that we hope will be of interest to you. If you find an item to be of particular interest, please feel free to share it with a friend. And, of course, your questions and comments are always welcome.

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Differentiation Is The Prime Source Of Competitive Advantage

  Differentiation is the essence of strategy, the prime source of competitive advantage,” write Bain and Company consultants Chris Zook and James Allen. But, as Harvard’s Joan Magretta explains, many managers appear to believe otherwise, “Nothing is more absurd—and yet more widespread—than the belief that somehow you can do exactly what everyone else is doing […]

Your Competitive Strategy Should Drive Your Innovation Strategy

  In a previous post I explained that the innovation process consists of three phases and two conditions. In this post I want to focus on one of those conditions—the condition of having an innovation strategy. Let’s start by asking and answering a two-part question—what’s an innovation strategy and why should you have one? In simplest terms, an innovation […]