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Welcome to the Co.Innovation Consulting blog. Here, you'll find articles pertaining to collaboration and innovation as well as news, links and other information that we hope will be of interest to you. If you find an item to be of particular interest, please feel free to share it with a friend. And, of course, your questions and comments are always welcome.

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Innovative Market Segmentation Drives Revenue

  If you want to sell more stuff, segment, segment, and segment again. Explore different ways to segment the customers in your industry (market segmentation). Segment the products and services that are offered (offering segmentation). And Segment the channels used to buy and sell the offerings (channel segmentation). How does segmenting help you sell more […]

Innovation Is About Creating Value

People usually equate innovation with creating new products and services, or improving existing ones. More abstract, and useful, is to think of innovation as creating value, for no matter the product or service, the goal of innovating is the same—find ways to deliver superior value to customers. But what, exactly, does ‘value’ mean? And how does one go about creating it? When it comes to innovating, a […]